Sarah Fraser, PCC

Sarah is a life, career and leadership coach based in London. She has been coaching since 2009 and holds the Professional Certified Coach (PCC) credential with the International Coach Federation. Sarah has featured as a happiness coach on UK Channel 5’s evening news program and enjoys bringing coaching to as many people as possible through group workshops and talks. She is passionate about helping people go from “I wish I was” to “I am”, so they experience greater happiness and higher performance.

Sarah’s further qualifications include a BA(hons) in Business & Marketing, Diploma in Personal Performance Coaching from The Coaching Academy, Europe’s leading coach training organisation, Master Practitioner certification in Neuro Linguistic Programming (NLP), Myers-Briggs Type Indicator (MBTI) certification, and she recently qualified as a Certified Mentor Coach.

Sarah has amassed over 1600 hours of coaching with clients from 29 different nationalities. She helps people define their personal brand, create an authentic style of leadership, play to their strengths and improve wellbeing at work and home. She works with clients at various organisations including Facebook, Philips, Logitech, Dyson, Fedex, PWC, Sony, Tom Tom, Vodafone, and the US Consulate in Amsterdam.

Prior to becoming a coach, Sarah enjoyed a 13-year career in marketing and branding at large multinational companies, living and working in the UK, USA and the Netherlands. Sarah combines her branding past with her coaching present to help clients create their own personal brand based on their values, their strengths and their ambitions.



m: +44(0)7 7170 17239